EU PoCus Device Market Growing with Rising Chronic Disease Prevalence

The European Union point-of-care ultrasound (PoCUS) device market is growing on account of the booming geriatric population, rising prevalence of chronic diseases, increasing awareness on portable sonography equipment, surging expenditure on healthcare, and technological advancements in these devices. Ultrasound has revolutionized medical care and become a cornerstone technology in gynecology and obstetrics, playing the all-important role of monitoring the progress of the pregnancy. Another key application of sonography is color doppler, which helps ascertain the flow of blood to different body parts.

The type segment of the European Union point-of-care ultrasound device market is bifurcated into therapeutic and diagnostic, of which the diagnostic bifurcation held the larger share in the past. Sonogram is widely used to diagnose fetal malformations, lesions, hemorrhage, emboli, thrombi, and other issues. Moreover, it is used for echocardiography, which allows doctors to see the functioning of the heart and flow of blood through the vessels. Key issues diagnosable via sonography include severe mitral regurgitation, pleural effusion, pulmonary edema, left ventricular systolic function, pericardial effusion, and pneumothorax.

Hence, the biggest factor for the European Union point-of-care ultrasound device market growth is the rising incidence of chronic diseases. CVDs kill around 1.8 million in the EU and over 3.9 million in Europe each year, as per the European Heart Network. Similarly, according to the Cancer Atlas, cancer was diagnosed in 3.9 million people and led to 1.9 million deaths in Europe in 2018. Therefore, the footfall at the radiology departments of hospitals in Europe is continuously increasing.

European Union (EU) Point-of-Care Ultrasound (PoCUS) Device Market

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Moreover, the rising geriatric population in the region is a key reason behind the rising sale of PoCuS devices to hospitals, emergency settings, diagnostic centers, and clinics. The elderly are susceptible to all chronic diseases owing to their physical weakness, which also makes them unable to move as well as when young. Therefore, it has become important to bring healthcare services to them over them having to be transported to a medical facility, which makes the case for PoCUS devices over the conventional, bulky ones.

Moreover, PoCUS devices are being technologically advanced to offer better diagnostic and therapeutic results. In recent years, several improvements have been carried out in the computing applications, transducers, and electronics of these devices, in tune with the continuously evolving field of medical sciences. These advancements have resulted in greater bandwidths, improved spatial and contrast resolutions, and new imaging modes that use micro-bubble contrast agents and the non-linear performance of tissues.

Thus, a key factor offering lucrative opportunities to the European Union point-of-care ultrasound device market in the future would be the increasing awareness on the benefits of such devices. In the case of an abrupt medical event, emergency care providers can bring a PoCUS device to the patient in the ambulance, which would save the time spent in first reaching the patient and then transporting them to the medical facility. This could become the difference between life and death in case of adverse events, such as a stroke or internal bleeding.

Germany has dominated the European Union point-of-care ultrasound device market till now, and it is expected to hold the largest share in the coming years as well. This is credited to the increasing healthcare expenditure, increasing number of hospitals and diagnostic centers, and surging prevalence of chronic diseases. Additionally, Germany has the highest GDP among all European countries, which means that its potential to spend on healthcare is also the largest, theoretically.

Therefore, the demand for PoCUS devices in Europe will boom owing to technological advancements in them as well as in the overall healthcare sector.

SOURCE: P&S Intelligence